The product is a new original Dyson V11 SV14 S15 vacuum motor HEPA replacement filter, specifically model number 970013-02. This filter is designed specifically for Dyson vacuum cleaners, including models SV15 and V11. It is purple in color and comes in a pack of 1. The filter is suitable for Dyson V11 vacuum cleaners, providing a high level of filtration to ensure clean and fresh air is circulated during use.